The Serenity Gallery
An Artrovert Blog
noun, plural se·ren·i·ties
1. the state or quality of being serene, calm, or tranquil; sereneness.
2. ( usually initial capital letter ) a title of honor, respect, or reverence, used in speaking of or to certain members of royalty (usually preceded by his, your, etc.).
For years, I have worked with musicians and artists that, while talented, lack focus on production and the discipline to make work available to their audience. Often, I would show up at shows of a band that I really liked, only to discover that they had no material available on site; even worse, they had nothing to offer via a formalized web or social presence to a consumer. A few years ago, I contacted my favorite cover artist to get prints of his works, and he had no established process by which I could plaster my walls with his stunning art.
I realized that I needed a different, more streamlined and professional approach, if I wanted to be taken seriously.
As an artist, if you’re not showing your work, you are working for yourself, and probably will never find an audience. It is my target that someday my art and product and brand gains global and financial traction, to where I can spend more time doing what I love–producing art. Thus, I found it imperative to my artistic goals to develop a formalized, structured, posterized set of my works that I could make available to interested consumers, fans, family members, frenemies. Not only did it give me a sort of artistic relevance, it gave me a framework to deliver high-quality Sere product to the people that want it.
My primary goal as an artist isn’t sales, but I’d be lying if I didn’t admit that “artistic financial independence” is in the Top 5 of what I’m trying to accomplish. I don’t want to be rich, just comfortable enough to work on the multitude of projects I have to complete before my clock runs out–and to do it under my terms.
I don’t expect that I will ever retire, but it is necessary to continue to inspire, and be inspired.
The Serenity Gallery is the formalized, professional presentation of my works, built for the walls of people that care and to showcase my diverse talent (and the talent of artists that I partner with or represent), covering both the synonym and the antonym side of the word. The title itself is a play on my pseudonym (SERE), but also represents the different shades of my art–sometimes dark, sometimes beautiful, sometimes mysterious, sometimes wicked, sometimes peaceful and sometimes challenging. Serenity is a process, not a destination.
Someday, select Gallery pieces will hang in my own Professional Gallery. Select Serenity Gallery art is also featured in my books, and other digital spaces, though often not as polished in presentation.
I have built the Serenity Gallery into volumes. Each Volume contains a specific theme or story of my photography or art. Each Serenity Gallery picture is tagged with a 5-digit number that identifies the Volume that the picture falls into (by 3-digit code), and the picture number in that set (by 2-digit code). Each Volume will only hold 99 pictures, and the Gallery will never contain more than 999 Volumes (I don’t have enough human time to build out that much visual content).
For future reference, here are the details around my Serenity Gallery Volumes, including the working titles of each Volume. Each volume tells a specific visual story, represents a style or specific Artemis Sere project or offers prints of other artist’s works that are in my gallery (for instance, the unreleased, upcoming Huebner Masters, Volume 019)
001. The Fall Of Autumn